The alliance signed by Mexican corporation Grupo Lala, Florida Bebidas and Coopeleche will create more dynamism in the domestic market and will enable producers to sell directly. This was confirmed by Cámara Costarricense de la Industria Alimentaria (CACIA) executive officer Mario Montero and Cámara de Industrias de Costa Rica chief Francisco Gamboa.
According to Montero, this kind of strategies are common in this sector and they allow foreign companies to take advantage of all the infrastructure, domestic raw material and already well-known health standards to become a new player in the market.
The agreement establishes that Lala takes the dairy plant located in San Ramón de Alajuela, where they will produce both its own products and Mu! products.
Florida Bebidas S.A., on the other hand, will keep Mu! and Lala products’ trade and distribution in Costa Rican territory.
This announcement takes place just a few days after Nicaraguan health authorities stopped Dos Pinos, Pops and Sigma Alimentos from distributing their products in that country due to Costa Rica’s denial to export Lala products. Gamboa urged authorities to solve their business differences.