DiDi Chuxing, the powerful Chinese company responsible for managing private passenger transport through technology platforms, is planning to start operations in Costa Rica.
This was revealed on Wednesday, October 16th, on Reuters news agency and published on different sites. The information is supported by an advertisement promoted by the company on the LinkedIn social network where they are looking for an operational driver.
You will have the opportunity to work in a tight team, where you will launch, build and direct the DiDi business in Central America and the Caribbean,”
quotes the publication made on the social network.
DiDi, created in 2012 by the young entrepreneur Cheng Wei, is based in the Chinese capital (Beijing) and has a presence in the following countries: China, Mexico, Brazil, Japan, Colombia, Hong Kong, Chile and Taiwan . However, expansion plans in Latin America seem to be more aggressive.
In the case of Mexico and Colombia, the operation started from scratch, while in Brazil the arrival of the company was preceded by the acquisition of the transport company 99.
Taking the example of Uber and its success in the country, Costa Rica seems to be a good option to enter the Central American market. DiDi services are not only framed in private passenger transport by cars, they can also be used by: taxis, buses, food carriers, luxury vehicles, among others.
The Latin American expansion of Didi has brought headaches to Uber Technologies Inc, which previously enjoyed relatively light competition in the region,”
adds the Reuters report.