CCSS
With a direct message against poor diet, the Costa Rican Social Security Fund (CCSS) used Halloween to get attention on social networks.
What if we quit acting like clowns and eat well? Don’t be scared of the future, better eat healthy!”
The institution posted this in the midst of offers by fast food chains that consisted of arriving dressed as clowns and receiving a free combo.
Burger King issued a promotion called #ScaryClownNight, promising the first 500 people who arrived at La Paz Park disguised as a clown would receive a free hamburger.
Then, KFC responded to the campaign with another promotion doubling the bet.
Bring the hamburger that the king is going to give you for dressing as a clown and we’ll exchange it for our huge big box that comes with everything, because we know that your clown costume deserves a better prize,”
announced KFC.
The promotions heated the networks and it was there when the CCSS made the final post that was shared more than thousand times.